INNOVATIVE MANAGEMENT APPROACHES AND VENTURE INVESTMENTS: A BLUEPRINT FOR STARTUP SUCCESS
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The article considers the current state and prospects of development of approaches to innovation management and attraction of venture capital investments for the successful operation of start-ups in modern conditions. The most favourable and effective mechanisms for incorporating innovation management and venture capital investments into the business environment are identified. The primary stages of venture capital investment, namely the development of an investment object and the implementation of the result, are formulated and substantiated. The main trends and opportunities for startup growth are identified due to the relationship between innovation and attracting venture capital investment at all stages of creating and selling products or services. The basis for the further development of startups and enhancement of their efficiency in the domestic market should be a targeted public policy aimed at resolving the imbalance between private and public investment, which is currently a problem. The author shows that in order to effectively implement the global strategy of building start-ups in the innovation economy, it is necessary to create a stable market for both USA private capital and foreign venture capital. The ways of implementing the innovation and investment process of development and operation of start-ups, which should be used in the development of strategic policy, are identified. Examples of attracting venture capital investments are given. The conclusions provide information on the importance of innovative management and the attraction of venture capital investments, which cover the process from the emergence of an idea to its practical implementation.
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